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Over 90,000 Bras Sold
Here is what customers are saying
Here is what customers are saying
How is Sugar
Candy Different?

WIRE-FREE SUPPORT THAT WON’T LET YOU DOWN
How is Sugar Candy Different?
No More Headaches
Adjustable Fit
Unparalleled Support And Lift
No Mono Boob
Good For The Planet
Built To Last
Skin Friendly Fabric
Doesn’t Stretch Out
Easy Sizing
Designed For Fuller Busts


Our Story
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe.
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe. When Tracey, our founder, was pregnant with her first child she realised there was a gap in the market for nursing bras that were both supportive and stylish, particularly in the fuller bust space. From here, she developed a wire-free nursing bra that provided as much support as a wired bra, without any of the discomfort. It was such a hit that her customers begged for a non-maternity version, and thus the Sugar Candy brand was born!


