Are you wearing your SugarCandy* correctly? — Find out now!
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We might look like your run-of-the-mill comfort bra, but there's a lotgoing on behind the seams that proveswe're more than different.
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UpLift Tech
As seen on you
Sustainability
How to: put it on
What The F Cup
This space is judgement free and we’rebaring it all. Let’s talk about boobs*
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Gifting Tips For Your Busty Valentine
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Breast
Everything You Need To Know About Breast Surgery Recovery
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What You Need to Know About Weight Stigma (& How to Fight it)
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Meet Brigitte — PCOS warrior, business owner and mama.
By SugarCandy*
3 Reasons BMI is Actual Bullsh*t
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We believe in creating the utmost support for both our globes—the ones that live on our chests—and the one we live on. So, it should come as no surprise that sustainability is one of our top priorities here at Sugar (yes, we see you global warming), and we'd love to share all the things we're doing.
Innovative waste
-minimising production
It might sound pretty futuristic, but each of our bras is seamlessly knitted to size within a tube, allowing us to produce as minimal waste as possible. We then repurpose the few offcuts we do produce to make the inner slings of the bra! The innovative process means we considerably reduce energy consumption and waste.
Innovative waste -minimising production
Durable +
built to last
Engineered from Softex—a high-quality microfibre NILIT™ 6.6 yarn—our bras are incredibly durable and long-wearing with high-recovery stretch retention. In addition to this, our bras go through rigorous fit and wear tests to make sure you can rock them for longer, keeping them out of landfill. It also means you'll need less of us...You're welcome!
Durable + built to last
Bodies change,
and we do too.
Whilst supportive, our bras are also super flexible and are designed to change with you. Why? Because bodies fluctuate, and that’s totally normal! The durable knitted construction creates 4-way stretch retention allowing our bras to continuously snapback, meaning longer wear time and uncompromised support with every wear.
Bodies change, and we do too.
We're Oeko-Tex
Standard 100 Certified.
This means that every thread, trim, hook or other, has been tested for harmful substances (nasty chemicals) and has been deemed harmless in human ecological terms. Booyah! Bras are an item we know you'll be wearing day in, day out, so just know that we’re always looking out for you and your assets. You can find out more about Oeko-Tex standards here.
We're Oeko-Tex Standard 100 Certified.
Consciously
considered + crafted.
Passionate about sustainability, we're constantly working towards being as eco-conscious as possible, from production to delivery. Our HQ runs day in and day out on solar energy, our production is heavily focused on waste minimisation and our packaging is eco-friendly too! There's still a lot for us to learn but we’re just getting started, so watch this space!
Consciously considered + crafted.